• Communication testing and development (concepts, storyboards and animatics, and final executions)
  
  
• Positioning development (benefit laddering, archetype-based positioning)
  
  
• Product and service development and testing (market entry, NPD)
  
  
• Packaging tests (design and format)
  
  
• Brand audits, market mapping, and exploratory research

Key methodologies used:

• A broad portfolio of group discussion options (standard and extended groups; mini-groups; conflict groups; concept-lab groups; etc.)
  
  
• Individual and ethnographic interviews
  
  
• Internal workshops and brainstorming sessions
  
  
• Shopping observations, consumer shadowing, and product usage research
  
  
• Desk research and CEE research coordination