It will describe the conventions of yesterday’s market, the motivators of today’s market and the market trends of tomorrow.
It will name the main games in the market and show you how to succeed in them and what customer segments you should target.
All this from your brand’s perspective and in the competitive context.
SimpSense is a tool for brand management, customer segmentation and portfolio architecture.
It is based on the theory of brand archetypes, which will help you understand and correctly utilize the connections between market supply and consumer needs.
In a unique manner, it unites both qualitative and quantitative approaches, thanks to which it will help uncover what customers feel and how they behave in reaction to market offer and explain why things work the way they do. It will help you understand how the market has evolved, where it is headed and how you can utilize that.
And how exactly will it help you?
SimpSense pomáhá značky lépe cílit, správně komunikovat a úspěšně inovovat.
Porozumíte trhu, konkurenci i vlastní značce očima zákazníků. Pochopíte potřeby zákaznických segmentů a objevíte dostupné příležitosti.
S pomocí SimpSense zacílíte strategii a budoucí aktivity značky tak, abyste mohli svou příležitost beze zbytku vytěžit.
SimpSense helps brands target their customers better, communicate better and innovate successfully.
You will gain an understanding of the market, your competitors and your own brand through the eyes of the customer. You will understand the needs of the individual customer segments and discover available opportunities. With the help of SimpSense, you will target your strategy and future activities in a way that will allow you to capitalize on your opportunities as much as possible.