Team

Jan Al-Amel
Partner

Jan Al-Amel

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Ended up in market research through a series of coincidences and has enjoyed it ever since. One of the founding fathers of the company, he established Simply5 after several years of team leading at a large research agency. Jan focuses on strategic research, consultancy, regional projects and branded products development.
Jan Muzikář
Partner

Jan Muzikář

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Has a degree in English and film studies. He loves Britain, Ireland and America and originally wanted to be a translator. He enjoys challenging projects. He likes to spend his free time gardening and is also a born and certified shipmaster.
Partner

Petr Voplatek

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Loves listening to what people say and thinking about what's behind the words. That's what he's been doing for 15 years in qualitative research and a bit longer in psychotherapy. He has a degree in engineering and psychology, so we've decided to reward him by making him our CEO.
Partner

Václav Krejčí

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Having spent ten years doing research for AISA he co-founded Simply5 where he has fun thinking about and solving interesting problems. Having set up a family he learned when to lead and when to follow and tries to put the experience to use in his expert role.
Partner

Vladimír Pilgr

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An economist and engineer with a biker’s soul. He believes in specialization. He specialises in projects concerning technologies, health and food. When not working, he takes his motorbike for a ride, listens to vinyl music or takes photos with his SLR camera.
Research

Kateřina Nevolová

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Has a degree in mathematics and has been an avid tennis player since childhood. Later she moved from the world of numbers to the world of words and even there she tries to use the laws of logic. She has been doing professional research since 2006 most of the time on the client’s side and more recently at Simply5.
Research

Petra Soukupová

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“Why” has been her favourite word since early childhood, nevertheless she only started doing research at the age of 40 after she had spent more than ten years working in marketing of FMCG and pharmaceutical companies. She decided on a career change and started working for Simply5. When not working she loves to travel, read and enjoy culture.
Research

Aleš Vlček

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Aleš loves theory connected with practice. He has a degree in sociology and social anthropology and is happy to draw on his knowledge in understanding the behavior of clients and consumers. He loves making discoveries whether at work or during travel and finding the importance of context in everything we do.
Richard Konig
Research

Richard Konig

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Having graduated in social anthropology he was happy to follow on from there by researching human habits and behaviour, this time in business. What he loves most about his job is diversity as well as the chance to use one’s own creative potential and analytical powers. His free time is dominated by reading whodunnits.
Research

Eliška Nováková

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Has a degree in sociology. She loves probing and discovering what is behind our (not just consumers’) views and behaviour. She loves good food, peace and quiet, unusual places, and home distilled slivovitz. She finds it hard to survive without coffee.
Research

Klára Pantůčková

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Graduated in political science and international relations. She moved from nation-states to people. What she enjoys most is listening, observing, reflecting and drawing meaningful conclusions. Her favourite pastime is reading and she reads everything except train timetables.
Research

Martin Rabenseifner

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Has long term experience with qualitative research and various types of projects. He finds motivation in the diversity of working with information and understanding different viewpoints when approaching a theme or a problem. He has a background in philosophy and English philology.
Jiří Tichý
Research

Jiří Tichý

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Is an anthropologist from the North, loves black humour and hates beating about the bush. He loves getting deep into the tensions and aspirations of the target groups and then distilling a strong insight from that. When not at work he makes stained glass or wood furniture or plays the synthesizer. He is at home in IT so he is a dab hand in current trends.
Research

Lucie Vrbová

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Graduated in sociology in Brno focusing on urban planning and development as well as city branding. She was drawn to Prague by Simply5 making a logical step away from the academia towards applied research. She loves foreign languages; besides English and German she hasn't given up on her dream of becoming fluent in Italian.
Research

Nina Zemanová

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Has a degree in historical anthropology. In Simply5 she likes to focus on larger-scale projects and syndicated studies where she can draw on her expertise in sociology. When not working, she loves discovering Prague cafés and hillwalking.
Research

Lucie Žeková

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Cultural anthropologist interested in inter-species ethnography (!). She is curious and passionate about seeking links between seemingly disparate things. At Simply5 she likes focusing on projects requiring ethnographic powers of observation and those which have a broader cultural and social dimension.
Renata Kálnová
Recruitment

Renata Kálnová

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Has been blown by the fresh winds from the High Tatras to Prague. We are so happy to have her over here. Involved in recruitment she makes sure that we talk to the right people, and also that those people arrive in time and leave with appropriate reward. She enjoys doing meaningful work in a team of people who get along well with each other. She spends her free time reading or watching Scandi Noir crime series.
Recruitment

Romana Lubasová

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Focused on business administration at school, Romana loves varied and interesting activities and that is why she supports our accountant and recruitment department where you never get bored. She loves good films, soap operas, music, time spent with her family, and generally time spent with nice people - she's found lots of those at Simply5!
Recruitment

Nicol Švířová

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Loves working with people and is a wine connoisseur. Niki has taken on the apparently thankless task of running our recruitment department. She has turned a daunting task into a simple one in just a few months. She never gets bogged down by detail and is in good spirits all year round.
Finance

Iva Homolková

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Having worked for an auditing company she has taken on Simply5. She looks after our bookkeeping, our records, and teaches yoga. She loves board games, sudoku, and law. She enjoys hillwalking, reading, photography, sewing and is choosy about coffee.
IT

Petr Štěpán

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Takes care of everything on the web and on discs. He speaks the language of our servers and firewalls. If it were not for Christmas parties or Tuesday mornings, we might think that he lives in a virtual world. When we really need him he turns up and asks: “And have you tried…?”