Team

Jan Al-Amel
Partner

Jan Al-Amel

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Ended up in market research through a series of coincidences and has enjoyed it ever since. One of the founding fathers of the company, he established Simply5 after several years of team leading at a large research agency. Jan focuses on strategic research, consultancy, regional projects and branded products development.
Jan Muzikář
Partner

Jan Muzikář

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Has a degree in English and film studies. He loves Britain, Ireland and America and originally wanted to be a translator. He enjoys challenging projects. He likes to spend his free time gardening and is also a born and certified shipmaster.
Partner

Petr Voplatek

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Loves listening to what people say and thinking about what's behind the words. That's what he's been doing for 15 years in qualitative research and a bit longer in psychotherapy. He has a degree in engineering and psychology, so we've decided to reward him by making him our CEO.
Partner

Václav Krejčí

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Having spent ten years doing research for AISA he co-founded Simply5 where he has fun thinking about and solving interesting problems. Having set up a family he learned when to lead and when to follow and tries to put the experience to use in his expert role.
Partner

Vladimír Pilgr

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An economist and engineer with a biker’s soul. He believes in specialization. He specialises in projects concerning technologies, health and food. When not working, he takes his motorbike for a ride, listens to vinyl music or takes photos with his SLR camera.
Research

Petra Soukupová

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“Why” has been her favourite word since early childhood, nevertheless she only started doing research at the age of 40 after she had spent more than ten years working in marketing of FMCG and pharmaceutical companies. She decided on a career change and started working for Simply5. When not working she loves to travel, read and enjoy culture.
Research

Jana Dostová

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Originally from the Krkonoše Mountains, Jana studied economics and moved to Prague because of research – to listen to the stories and experiences of our respondents. She loves all things British and enjoys foreign languages. She speaks English, French and Spanish. Jana has also been learning Chinese for a few years and is confident she’ll soon advance from beginner to intermediate level.
Research

Jana Loučková

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Jana has always loved charts, tables and maps. She fell in love with research by accident when she was studying geography and international relations. She likes explaining things and finding answers to questions. In her free time, Jana enjoys handicraft – sewing, embroidery, knitting and ceramics. At Simply5, she focuses on quantitative research.
Research

Eliška Nováková

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Has a degree in sociology. She loves probing and discovering what is behind our (not just consumers’) views and behaviour. She loves good food, peace and quiet, unusual places, and home distilled slivovitz. She finds it hard to survive without coffee.
Research

Klára Pantůčková

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Graduated in political science and international relations. She moved from nation-states to people. What she enjoys most is listening, observing, reflecting and drawing meaningful conclusions. Her favourite pastime is reading and she reads everything except train timetables.
Research

Martin Rabenseifner

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Has long term experience with qualitative research and various types of projects. He finds motivation in the diversity of working with information and understanding different viewpoints when approaching a theme or a problem. He has a background in philosophy and English philology.
Research

Petra Semíková

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Petra fell in love with qualitative research and retail marketing while studying economics and marketing. She enjoys researching what people think, what they say and how it’s reflected in their behavior. Petra spends her free time on the saddle of her bicycle.
Research

Michaela Setvínová

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For ten years, Michaela was engaged in the marketing of FMCG brands on the client side. In research, she’s happy to "occupy her head" with problems from several diverse areas of the market, in which she always tries to put together a meaningful picture from partial information. When she has time, she’s outside – with children, friends, horses, or dogs, cycling or skiing.
Research

Lucie Vrbová

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Graduated in sociology in Brno focusing on urban planning and development as well as city branding. She was drawn to Prague by Simply5 making a logical step away from the academia towards applied research. She loves foreign languages; besides English and German she hasn't given up on her dream of becoming fluent in Italian.
Recruitment

Dana Jamborová

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Dana moved from real estate management to recruiting respondents. Although seemingly different fields of work, they have a lot in common, especially communication. That's what she enjoys the most – communicating with anyone, anywhere and on any topic. She doesn’t disdain good, high-quality food made from local ingredients, which she buys at farmers' markets.
Recruitment

Nicol Švířová

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Loves working with people and is a wine connoisseur. Niki has taken on the apparently thankless task of running our recruitment department. She has turned a daunting task into a simple one in just a few months. She never gets bogged down by detail and is in good spirits all year round.
Recruitment

Lucie Šimůnková

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Working at Simply5 recharges Lucie, and she feels good in the wonderful location of Vinohrady, where the company is based. Lucie lives in Prague and enjoys discovering the city’s hidden corners. She also likes culture, art, and travelling. She can screw shelves onto the wall herself and get our recruitment ad on social networks, and for both she receives gratitude and admiration from all of us.
Finance

Iva Homolková

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Having worked for an auditing company she has taken on Simply5. She looks after our bookkeeping, our records, and teaches yoga. She loves board games, sudoku, and law. She enjoys hillwalking, reading, photography, sewing and is choosy about coffee.
IT

Petr Štěpán

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Takes care of everything on the web and on discs. He speaks the language of our servers and firewalls. If it were not for Christmas parties or Tuesday mornings, we might think that he lives in a virtual world. When we really need him he turns up and asks: “And have you tried…?”