Team

Having spent ten years doing research for AISA he co-founded Simply5 where he has fun thinking about and solving interesting problems. Having set up a family he learned when to lead and when to follow and tries to put the experience to use in his expert role.

He studied economics and HR. He believes in specialization rather than universality — and more in relationships than in structures. At Simply5, he works on projects related to technology, UX, as well as FMCG and Pharma. When he's not working, he plays the drums, listens to vinyl, or drives old fast cars.

“Why” has been her favourite word since early childhood, nevertheless she only started doing research at the age of 40 after she had spent more than ten years working in marketing of FMCG and pharmaceutical companies. She decided on a career change and started working for Simply5. When not working she loves to travel, read and enjoy culture.

Originally from the Krkonoše Mountains, Jana studied economics and moved to Prague because of research – to listen to the stories and experiences of our respondents. She loves all things British and enjoys foreign languages. She speaks English, French and Spanish. Jana has also been learning Chinese for a few years and is confident she’ll soon advance from beginner to intermediate level.

She studied sociology in Brno and is currently pursuing psychology. She has always enjoyed listening to people and thinking about the meanings they assign to things and how their environment influences them. She enjoys in-depth interviews, exploratory research, brand-focused research, retail, UX design, and international projects. She loves the smell of the sea, fresh bread, and new books. She feels best when hiking with a backpack, dancing, running fast, or enjoying good food surrounded by her family and friends. She has been working at Simply5 since 2016, with two breaks for maternity leave.

She enjoys listening and prefers to hear what others have on their minds rather than talking about herself. Research and conversations with respondents were therefore a clear choice for her. She is a passionate lover of rugby, analog photography, and watches. Outside of work, you’ll most often find her baking, playing board games, or at the pool.

Jana has always loved charts, tables and maps. She fell in love with research by accident when she was studying geography and international relations. She likes explaining things and finding answers to questions. In her free time, Jana enjoys handicraft – sewing, embroidery, knitting and ceramics. At Simply5, she focuses on quantitative research.

Has a degree in sociology. She loves probing and discovering what is behind our (not just consumers’) views and behaviour. She loves good food, peace and quiet, unusual places, and home distilled slivovitz. She finds it hard to survive without coffee.

Her childhood was shaped by Spejbl and Hurvínek (a famous Czech puppet duo). She finished school with an irresistible urge to correct everyone’s spelling mistakes. Studying sociology and Czech in Brno made her a researcher with a unique feel for language. She has been researching shopping and consumer behavior for over 25 years. When she has time off, she lives for the theater. She recharges with standing ovations and selects performances that we definitely have to go see.

She has had a colorful journey through communication, research projects, and project management. After years, she has returned to purely qualitative research and is relieved to find that she still enjoys the systematic uncovering of new and often unexpected connections :blush:. She loves human stories, which is also why she studied sociology with a focus on biographical analysis. In her free time, she enjoys wandering through foreign cities and organizing various events for her large family or for friends and acquaintances.

Petra fell in love with qualitative research and retail marketing while studying economics and marketing. She enjoys researching what people think, what they say and how it’s reflected in their behavior. Petra spends her free time on the saddle of her bicycle.

For ten years, Michaela was engaged in the marketing of FMCG brands on the client side. In research, she’s happy to "occupy her head" with problems from several diverse areas of the market, in which she always tries to put together a meaningful picture from partial information. When she has time, she’s outside – with children, friends, horses, or dogs, cycling or skiing.

Graduated in sociology in Brno focusing on urban planning and development as well as city branding. She was drawn to Prague by Simply5 making a logical step away from the academia towards applied research. She loves foreign languages; besides English and German she hasn't given up on her dream of becoming fluent in Italian.

His path to research started early: at a very young age, he was pouring beer for researchers at AISA and caught their enthusiasm for people and stories. He went on to study sociocultural anthropology and now brings the perspective of the younger generation to our team—as our youngest colleague.

Dana moved from real estate management to recruiting respondents. Although seemingly different fields of work, they have a lot in common, especially communication. That's what she enjoys the most – communicating with anyone, anywhere and on any topic. She doesn’t disdain good, high-quality food made from local ingredients, which she buys at farmers' markets.

She studied at a Business Academy and enjoys varied and interesting activities, which is why she works in the recruitment department at Simply5—where boredom is never an issue. She likes good movies, TV series, music, spending time with family, and especially being around pleasant and cheerful people—of which she has found plenty at Simply5!

Loves working with people and is a wine connoisseur. Niki has taken on the apparently thankless task of running our recruitment department. She has turned a daunting task into a simple one in just a few months. She never gets bogged down by detail and is in good spirits all year round.

Having worked for an auditing company she has taken on Simply5. She looks after our bookkeeping, our records, and teaches yoga. She loves board games, sudoku, and law. She enjoys hillwalking, reading, photography, sewing and is choosy about coffee.

Takes care of everything on the web and on discs. He speaks the language of our servers and firewalls. If it were not for Christmas parties or Tuesday mornings, we might think that he lives in a virtual world. When we really need him he turns up and asks: “And have you tried…?”