CLIENT (AND THEIR PROBLEM)
In this case, the project involved not only a single product, but rather several products and brands. Between 2016 and 2017, WALMARK struggled with insufficient consumer and brand insight – they lacked an understanding of their customers, of the main motivators for brand selection and of the triggers of shopping behavior, of indirect cross-category competition and they also lacked a good definition of the roles of the individual products within the portfolio.
HOW DID WE GO ABOUT IT?
We implemented strategic brand and segment research projects for most of the 8 key brands. We helped find the right way of managing complexity at the Walmark Line. We helped them build the brand, portfolio and innovation pipeline for Mini Martians, Proenzi, Prostenal, Beliema, Urinal, Biopron, but also for brands that are yet to enter the market.